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Future of Asia

For years, Western observers have talked about Asia’s massive future potential. But the future arrived even faster than expected. The question is no longer how quickly Asia will rise; it is how Asia will lead.
Discussion Paper - McKinsey Global Institute

Asia’s future is now

– Asia is on track to top 50 percent of global GDP by 2040 and drive 40 percent of the world’s consumption, representing a real shift in the world’s center of gravity.

21

of the world’s 30 largest cities are in Asia

> 40%

of the world’s 5,000 largest companies are Asian

50%

of global consumption growth will be in Asia over the next decade

Report - McKinsey Global Institute

China and the world: Inside the dynamics of a changing relationship

– The relationship between China and the rest of the world is changing, and a great deal of value could be at stake depending on whether there is more or less engagement. Businesses will need to adjust to the uncertainty ahead.

Interviews

Voices on the future of Asia

McKinsey leaders from across the region discuss the forces, opportunities and challenges that are shaping the future of Asia.
Video

How Asia’s rise is reshaping the world

– Kevin Sneader, global managing partner of McKinsey, discusses the ways the era of digital disruption will play out in Asia, from supply-chain effects to job changes.
Video

The global forces altering Asia’s future

– Oliver Tonby, chair of McKinsey in Asia, discusses the reasons to be positive about the outlook of the Asian economy and how the region is strengthening its position as the epicenter of global growth.
Video

The future of women in Asia’s workforce

– The potential for women in Asia to raise their economic position is great, but automation will present unique challenges for women in the workforce.

Trade and network flows in Asia

The rise of regional value chains

As consumption rises, more of what gets made in Asia is sold in Asia instead of being exported to the West. Countries and companies have an opportunity to rethink their roles in deepening regional value chains and trade flows.

Asia’s share of global trade has increased dramatically. Trade ties and cooperation within the region are also intensifying as companies build self-contained regional supply chains to satisfy rising domestic demand.
Future of Asia

Podcast

The state of the Chinese economy

– As China’s GDP growth slows, what opportunities can companies in the country look to?
Article

China Brief: The state of the economy

– Welcome to the first edition of China Brief. In this series, linked to our monthly podcast, McKinsey on China, our China-based partners share the latest insights from this dynamic market.
Report - McKinsey Global Institute

Globalization in transition: The future of trade and value chains

– Global value chains are being reshaped by rising demand and new industry capabilities in the developing world as well as a wave of new technologies.
Discussion Paper - McKinsey Global Institute

Outperformers: Maintaining ASEAN countries’ exceptional growth

– Almost half of the emerging economies that grew quickly and consistently in recent decades are in Southeast Asia. The challenges now are to maintain that momentum as circumstances change and to curb income inequality.

Companies in Asia

New players, new playbooks

Asian firms have risen to market leadership not only in industrial and automotive sectors but also in areas such as technology, finance, and logistics. Yet their ownership structures, growth strategies, and operating styles are often very different from those of Western rivals.
Future of Asia

Asia is home to more than 40% of the 5,000 largest global firms. Once dominated by Japan, the list of big Asian companies now includes firms not only from China, Korea and India but also from emerging economies including the Philippines, Vietnam, and Kazakhstan.
Report

Bracing for consolidation in Asia–Pacific banking: The quest for scale

– To emerge from a period of potential consolidation, Asia’s banks must reinvent themselves or risk disappearing.
Interview - McKinsey Quarterly

Building a tech-enabled ecosystem: An interview with Ping An’s Jessica Tan

– A culture of innovation and failing fast drives the Chinese financial conglomerate’s expansion beyond traditional sector boundaries and its early adoption of emerging technologies.
Article

As sector partitions crumble, ASEAN companies must cross borders

– For the region to reach its economic growth potential, companies must develop a clear understanding of how new technologies are tearing down industry borders.

Technology and digital in Asia

From imitation to rapid innovation

Asia is shaping the future of digital innovation globally. From online commerce and mobile payments to robotics and smart cities, the region is taking a leading role in the development and deployment of new technology.

Already home to more than half the world’s internet users, Asia has emerged as a leading source and destination for venture funding in fields such as virtual reality, autonomous vehicles, 3-D printing, robotics, drones, and artificial intelligence.
Future of Asia

Article

Winning in a world of ecosystems

– For traditional firms seeking to elevate their digital footprint, ecosystems represent an opportunity to boost growth, performance, and outshine competitors. Here's a look at what ecosystems can offer.
Report - McKinsey Global Institute

Digital India: Technology to transform a connected nation

– Indian consumers have strongly embraced digital technologies. Now India’s companies must follow suit.
Report

Australia’s automation opportunity: Reigniting productivity and inclusive income growth

– Automation and artificial intelligence present an enormous opportunity for national and personal income growth and could add up to $4 trillion to Australia’s economy.

Consumers in Asia

Engine of consumption growth

The growing Asian middle class will soon be three billion strong. However, the region’s consumers are as diverse as they are powerful. Whether they are Asian or Western, brands need highly targeted strategies to succeed across such a diverse and fragmented region.
Future of Asia

Asia will fuel half of all the consumption growth expected worldwide over the course of the next decade. Consumer markets are changing rapidly as millions of consumers move beyond basic purchases and start to explore personal indulgences, fashion and style.
Report

How young Chinese consumers are reshaping global luxury

– Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers.
Article

How consumer-goods companies can win in Southeast Asia

– Disciplined spending, stronger partnerships with retailers and distributors, and cross-functional collaboration set winners apart. But all companies in the region need to step up their game in digitization and analytics.
Article

How India’s ascent could change the fashion industry

– There’s great promise in India’s apparel market—but challenges as well. Here’s what brands need to know about the country’s rise.