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Insights on Consumer Packaged Goods

Interview

An incredible year for Impossible Foods

– CFO David Lee believes the company’s continued success will depend heavily on its ability to create many more “craveable” products and to maintain its corporate culture.
Article

‘Power partnerships’: Manufacturer–retailer collaborations that work

– Our research shows that when consumer-goods manufacturers collaborate more closely with retailers, they outperform their competitors.... We identified four principles for fruitful partnerships.
Article

Six governing considerations to modernize marketing

– Legacy structures and operations are keeping companies from taking full advantage of technology.
Article

Defining ‘on-time, in-full’ in the consumer sector

– Managing modern consumer-goods supply chains is demanding, but measuring supply-chain performance should be simple. It isn’t... yet—because of an inconsistent approach to the critical OTIF metric.
Article

Automation and the talent challenge in US consumer packaged goods

– US consumer products companies are facing a manufacturing-labor crisis. It’s time they took a fresh look at their automation... options.

Video

Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.”

Featured publications

Collection

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed focus on operational excellence best practices.
Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

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MORE INSIGHTS

Article

Five insights into the views and behaviors of the US dairy consumer

– Dairy companies that can tailor their product offerings to the evolving tastes of consumers will be better positioned for growth.
Interview

When you pick that pre-worn jacket, the environment wins too

– Andy Ruben of Yerdle draws on his experience in sustainability to discuss how companies can enter—and thrive in—the... circular economy.
Article

Alternative proteins: The race for market share is on

– Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the opportunity... must understand the evolving market dynamics and where to place their bets.
Article - McKinsey Quarterly

The Chinese luxury consumer

– If you’re in luxury goods and services, China is the story.
Article

Marketing consumer durables in India: A journey into the minds of digital-age consumers

– A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey—when... it counts the most.
Article

How lessons from the record-breaking 2018 holiday season can inform retailers’ 2019 strategy

– Black Friday and Cyber Monday are months away, but savvy retailers are incorporating lessons from last year’s holiday season... into this year’s marketing.
Video

Digital transformation in China’s dairy market: An interview with Fonterra’s president for Greater China, Christina Zhu

– The executive shares her experience with leading a digital transformation in China.
Article

The evolving perspectives and strategies of dairy executives

– The past several years have seen a significant shift in how dairy CEOs are viewing future opportunities.
Video

How a cosmetics giant reaches Chinese consumers: An interview with Shiseido CEO Masahiko Uotani

– China has become a critical growth engine for this global cosmetics powerhouse.
Video

Catering to China’s diverse appetites: An interview with Kang Shi Fu CEO James Wei

– The company has maintained a competitive edge by catering to the diverse and hyperlocal tastes of Chinese consumers.
Report

Winning with new models in packaging

– The global packaging industry could change significantly by 2030. Here is what you need to know to stay competitive.
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