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Julie Avrane-Chopard

Senior Partner, Paris
Advises companies as they pursue performance transformation and anticipate the workforce implications of artificial intelligence

About Julie

Julie advises high tech, aerospace and defense, transportation, and mobility clients across Europe. She has more than 20 years’ experience, with expertise in digital, corporate strategy, growth, organization, transformation, mergers and acquisitions, merger integration, and culture and change.

Since joining McKinsey, Julie has worked with executives to guide their organizations through major transformations. She leads efforts to set new enterprise strategy, pursue mergers and acquisitions, and boost organizational performance through services growth and operational digitization.

Long a proponent of the power of technology, Julie has recently focused on the profound implications of artificial intelligence for the future of work. She helps leaders prepare for the business and workforce challenges they will face, including reskilling and training, enhancing the employee experience, shaping the new work environment, and defining flexible operating models.

Examples of her recent client work include the following:

  • designing a robotics and automation strategy for an aeronautics company
  • optimizing the general and administrative functions of an automotive company around an agile framework
  • supporting merger negotiations and the subsequent integration of two leading European IT services companies
  • transforming the sales and marketing approach for a major transportation company to drive global sales growth
  • building a digital roadmap for an auto supplier
  • designing a go-to-market strategy for products and services for an aeronautics company
  • architecting a vision for the “manufacturing plant of the future” for an industrial company

Julie spent time working in the United Kingdom before returning to her native France. She is passionate about supporting the arts and is a member of Cercle de l’Odeon and Fondation de la Comédie Française.

Published work

"How to develop soft skills," blog entry, McKinsey & Company, November 2019

"Are hard and soft skills rewarded equally?," blog entry, McKinsey & Company, November 2019

"Manufacturing's next act," McKinsey & Company, June 2015

"Digitizing the value chain," Mckinsey Quarterly, March 2015

Past Experience


Bull Honeywell



Collège des Ingénieurs
MA, management

Télécom ParisTech
MS, engineering